It started with a simple plan to make a superior T-shirt. A shirt
that provided compression and wicked perspiration off your skin rather
than absorb it. A shirt that worked with your body to regulate
temperature and enhance performance.
Founded in 1996 by former University of Maryland football player
Kevin Plank, Under Armour is the originator of performance apparel -
gear engineered to keep athletes cool, dry and light throughout the
course of a game, practice or workout. The technology behind Under
Armour's diverse product assortment for men, women and youth is complex,
but the program for reaping the benefits is simple: wear HeatGear® when
it's hot, ColdGear® when it's cold, and AllSeasonGear® between the
extremes.
Under Armour's mission is to provide the world with technically
advanced products engineered with our superior fabric construction,
exclusive moisture management, and proven innovation. Every Under Armour
product is doing something for you; it's making you better.