The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit.
Since then the brand’s ownership has changed hands many times.
During the 1960s, New Balance's reputation for manufacturing innovative performance footwear available in multiple widths grew through word of mouth and grassroots promotions.
When Jim Davis bought the company from the Kidds on the day of the Boston Marathon in 1972, he committed himself to uphold the company's founding values of fit, performance, and manufacturing.
When Anne Davis began her journey with New Balance in 1978, her focus became building a superior culture for NB associates and those who do business with the company around the globe.
Together, Anne and Jim lead New Balance with fidelity on its mission to become the world's leading manufacturer of high performance footwear and apparel.
New Balance South Africa has really come of age over the past 10 years. It has been the most exciting ride ever, putting together a team that is recognised and respected throughout the industry.
As we go forward, we will continue to expand their range of footwear and apparel to meet the demands of the South African market and ensure that we offer the best possible customer service to enhance this product offering.