ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to their introduction of design philosophies that have revolutionised the world of sports.
At their research and development centre in Kobe, Japan, they work in close collaboration with male and female athletes.
Technologies such as their core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike.
Their company name, an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body”, has shaped their destiny. It is the echo of their consistency, their innovation, their commitment to quality and their originality.